Free UTM Link Generator — DIEG Ecosystem
Create links with this UTM (Urchin Tracking Module) tag generator for use on all social networks including Instagram, Pinterest, Twitter Ads, LinkedIn, VK and more. This will help you track social traffic that Google Analytics doesn’t see. Hidden social referral traffic shows that you can’t rely on metrics alone – they’re not accurate.
If you’re advertising an Android app, use the Google Play app URL builder. If you’re advertising an iOS app, your option is the iOS campaign tracking URL composer. Otherwise, use this URL Builder.
Create UTM
Website URL: *
Traffic source:
Campaign Source:utm_sourсe*
Campaign Medium:utm_medium*
Campaign Name:utm_campaign*
Campaign Content:utm_content*
Campaign Term:utm_term*
Your link: Copy URL
Link will appear here
Simple Self-creation of UTM (3 main parameters)
Using UTM tags allows you to accurately track where traffic to your site is coming from and effectively manage advertising campaigns. In most cases, a utm tag with only 3 parameters is enough, this is how I do it. If you have a landing page and you want to track traffic from Google Ads by clicks, your UTM tag might look like this:
https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=vps_dlya_minecraft- utm_source: This parameter indicates the source of the traffic. Examples:
google,bing,facebook. - utm_medium: Describes the type of traffic. Examples:
cpc(Cost Per Click),cpm,email,social. - utm_campaign: Name or ID of the advertising campaign. Example:
vps_dlya_minecraft.
Reference: Google Ads Dynamic Insertion Options
| Parameter | What will be substituted for {parameter} |
|---|---|
| {keyword} | Keyword for which the ad was shown |
| {placement} | The domain of the site from which the ad was clicked – only for GDN |
| {creative} | ID ad |
| {network} | Where the click came from: from Google Search (g), search partner (s), or GDN (d) |
| {matchtype} | Type of keyword match: exact (e), phrase (p), or broad (b) |
| {device} | m (mobile), t (tablet) or c (desktop) |
| {devicemodel} | Make and model of device (e.g. Apple+iPhone) |
| {target} | Category to which the accommodation belongs (e.g. travel or sports) |
Reference: Facebook Dynamic Insertion Options
| Parameter | What will be substituted for {parameter} |
|---|---|
| {{ad.id}} | ID ad |
| {{adset.id}} | Ad group ID |
| {{campaign.id}} | Campaign ID |
| {{ad.name}} | Ad name |
| {{adset.name}} | Adset name |
| {{campaign.name}} | Campaign name |
Reference: Yandex Direct Dynamic Insertion Options
| Parameter | What will be substituted for {parameter} |
|---|---|
| {keyword} | Key phrase for which the ad was shown |
| {source_type} | search or context (РСЯ) |
| {source} | Site domain РСЯ |
| {campaign_id} | Campaign ID |
| {ad_id} | Ad ID number |
| {phrase_id} | Phrase_id ID |
| {gbid} | Group ID |
UTM tags against «dark social»
“Dark social” is a term you’ll have to learn if you don’t use UTM tags.
The biggest problem is that Google Analytics hides most of the traffic from Facebook, Vk and other social networks. Facebook and Google track visitors differently, so the analytics results are unreliable and it’s hard for the user to decide which platform to trust.
One of the main reasons for this difference is that Facebook Ads sends people to an embedded browser after they click a link. These browsers don’t work the same way as traditional browsers. This means that interactions with content will not appear as referral traffic from Facebook, although technically they do.
The problem is solved by using an online UTM generator (Builder) for each social network: Twitter, Pinterest, VK, Instagram, etc.